Top 5 Social Apps Performance in Denmark Q4 2022

In the fourth quarter of 2022, the top 5 social apps in Denmark demonstrated diverse performance trends in terms of downloads, revenue, and active user engagement. Here is a breakdown of how each app performed according to Sensor Tower data.

TikTok from TikTok Pte. Ltd. saw a notable increase in weekly revenue, peaking at approximately $90K in the last week of October. Weekly downloads fluctuated, reaching a high of around 10K in early November. Active users steadily grew from 1.3M in late September to over 1.5M by mid-December, reflecting strong engagement.

Facebook by Meta Platforms, Inc. experienced relatively stable weekly revenue, with a slight increase to nearly $3K in the final week of December. The app's weekly downloads remained consistent, averaging around 5K to 6K throughout the quarter. Active users maintained a steady presence, hovering around 2.7M to 2.8M.

Instagram also from Meta Platforms, Inc., showed a gradual increase in weekly revenue, reaching a peak of about $360 in mid-December. Weekly downloads varied, peaking at approximately 6.4K in the last week of December. Active users saw a slight fluctuation, starting at 1.3M in late September and ending at around 1.4M by the end of the year.

X from X Corp. had minimal revenue fluctuations, with weekly earnings remaining below $30. Downloads for the app saw a peak of about 5.5K in late October, while active users remained relatively stable at around 400K throughout the quarter.

TikTok Now, another offering from TikTok Pte. Ltd., saw a significant drop in weekly downloads from over 30K in late September to below 500 by the end of December. Active users also decreased, starting at 26K and ending the quarter at around 18K.

For more detailed insights and further analysis, visit Sensor Tower.